Anyone with the creative urge needs to know how to achieve an integrated style: find yours at Primieri Laboratory.

We've chosen Todi, a tiny city in Umbria, as our base.
It's a supremely livable city offering art, tradition and culture, and the ideal environment for technical development and stylistic innovation.

  Experience has taught me that every hairdresser seeks a unique style. As fashion becomes increasingly individual, trendsetters tend to be the most courageous, the most avant-garde. The goal at Primieri Laboratory is not to impose our own technique, but to allow each stylist to discover a personalised approach through the acquisition of basic skills.

Carlo Primieri - Creative Director Primieri Hair


Primieri Laboratory
is an idea, a philosophy, a global innovation in the making. Here, personal and professional development are encouraged in a relaxing environment where art and style are a part of everyday life.

Alongside consummate professionals, you'll experience unrepeatable opportunities, whether you're looking for culture, hoping to discover your personal taste, or simply out to enjoy life.

Our respect for your individuality means that we will never impose a technique, a style or a system. Your desire to grow professionally will be rewarded and inspired, and each individual will be encouraged to liberate and develop his or her personal talent. This process of artistic discovery is an experience exclusive and unique to Primieri Laboratory.
© 2009 PRIMIERI HAIR - P. IVA: 02030940544 - primierihair@tiscali.it
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