

Anyone with the creative urge needs to know how to achieve
an integrated style: find yours at Primieri Laboratory.
We've chosen Todi, a tiny city in Umbria, as
our base.
It's a supremely livable city offering art, tradition and culture,
and the ideal environment for technical development and stylistic
innovation.
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Experience has taught me that
every hairdresser seeks a unique style. As fashion becomes increasingly
individual, trendsetters tend to be the most courageous, the most
avant-garde. The goal at Primieri Laboratory is not
to impose our own technique, but to allow each stylist to discover
a personalised approach through the acquisition of basic skills.
Carlo
Primieri - Creative Director Primieri Hair
Primieri Laboratory is an idea, a philosophy, a global innovation
in the making. Here, personal and professional development are encouraged
in a relaxing environment where art and style are a part of everyday
life.
Alongside consummate professionals, you'll experience unrepeatable
opportunities, whether you're looking for culture, hoping to discover
your personal taste, or simply out to enjoy life.
Our respect for your individuality means that we will never impose
a technique, a style or a system. Your desire to grow professionally
will be rewarded and inspired, and each individual will be encouraged
to liberate and develop his or her personal talent. This process of
artistic discovery is an experience exclusive and unique to Primieri
Laboratory. |